TV adverts are cheesy, sexist and patronizing. Although I hate the political correctness gone barmy brigade, I cannot believe that companies still broadcast so many women in kitchen roles.After years of ‘so called’ equality we are still suffering stereotypical Mums chattering inanely about childrens’ lunchbox treats, serving up sweet corn to little boys or waxing lyrical over washing powders. Men who do domestic tasks in adverts do it in an arch helpful way as though they are doing a favour ‘for’ their partner,because it is hers and not their responsibility. Today a major superstore put out an advert for toys which included a dance mat and a remote control truck. They actually specified that the dance mat would be an ‘ideal present for girls’ while showing a girl dressed up in party clothes, using the mat, and ‘the truck for boys’ as a boy rolled it along. Not only was I put off both products but also the entire store. The ads certainly did not impress my kids either. Having said that, most adverts featuring kids don’t impress kids. They always cast shiny bouncy, cheerful kids who act about three years younger than their actual age. I’ve never met a real child that looks or acts like one in an advertisement. Then there are the ‘lets patronize the older generation’ ads, especially the hair colouring one where an older woman’s asks if it would do her ‘little bit of grey,’ and her smiley brunette daughter simpers , ‘Yes Mum’.Double glazing, cars, carpets, sofas and settees always feature ‘amazing offers’ ‘never to be repeated deals’ and ask you to ‘visit their store ‘now!’ The actors talks in loud, hyperactive, urgent voices which would be brilliant on an alarm clock for a heavy sleeper. On ads they just make you feel tense and irritable as though there was a buzzing bluebottle or mosquito in the room. The worrying thing is that there are people all over the country who are responding to these ads, or they would not be using them. Who are you? Please seek help.